Meta Ads for local businesses in the USA

Meta Ads built around
paying customers.
Not just leads.

Facebook & Instagram ads that help local customers discover your business and take the next step. Built around inquiries, appointments, and the services you want to grow.

Let’s grow your local business Explore the services ↓
RIGHT HERE.01
LOCAL
PEOPLE.
Real interest.
YOUR NEIGHBORHOOD.
YOUR NEXT CUSTOMER.
GET DISCOVERED.META ADS
THINK
LOCAL.
Grow big.
FROM FIRST CLICK
TO THE NEXT BOOKING.
Discover → inquire → become a customer
BEAUTY & AESTHETICSHOME & LOCAL SERVICESFITNESS & WELLNESSHOSPITALITY & EXPERIENCES
01 / Who I work with

Local businesses in USA

You know your service and your community. I help turn that into a clear offer and a campaign that reaches people in your area.

01 — BEAUTY

Beauty & aesthetics

Salons, beauty studios, and aesthetic clinics looking to generate inquiries and appointment requests.

02 — SERVICES

Home & local services

Cleaning, detailing, home improvement, and other service businesses looking for local quote requests.

03 — WELLNESS

Fitness & wellness

Gyms, personal trainers, yoga and Pilates studios promoting consultations, trials, and memberships.

04 — EXPERIENCES

Hospitality & experiences

Restaurants, venues, classes, and local experiences promoting reservations, visits, and bookings.

02 / Sound familiar?

Your ads should work
for your business.

You need customers who book, buy, and show up. Here’s how I approach the gaps between an ad click and a paying customer.

01 / LEAD QUALITY

Lots of leads. Few serious customers.

People ask for the price, stop replying, or live outside the area you serve. You need inquiries from people who are a good fit for your business.

How I address it

I align the offer, messaging, and location targeting with your ideal customer. Where useful, I add qualifying questions and use your feedback to optimize for lead quality, not just a low cost per lead.

02 / BOOKINGS

Inquiries come in. Your calendar stays empty.

A form submission is only the first step. You need more of those conversations to turn into appointments, quotes, and paid work.

How I address it

I review the journey from ad to inquiry with you: the promise, landing page, and next step. We look at response times and booking friction, then use your sales feedback to improve the campaign.

03 / RETURN ON AD SPEND

You’re spending. But is it paying off?

Clicks and reach do not tell you whether the ads are helping your business. You need to understand what it costs to acquire a paying customer.

How I address it

We set targets around your service value and margins. I review available tracking and connect campaign reporting with the bookings and sales your team shares, so decisions go beyond the ad dashboard.

04 / CONSISTENCY

One busy week. Then nothing.

Relying on occasional boosted posts or one winning ad makes planning difficult. You need a repeatable approach to finding new customers.

How I address it

I build a testing plan for offers, audiences, and creative, then review performance regularly. We adjust spend to your capacity and seasonality, and use retargeting when the audience is large enough.

Your offer, your ads, and the path to a sale need to work together. That’s what shapes my approach to Meta Ads.

See what’s included
03 / What I do

Meta Ads management.
Creative included.

One complete service: strategy, campaign management, ad copy, design, and video editing. Creative development is included in your Meta Ads management.

ONE COMPLETE SERVICEMETA ADS

Campaign management

Facebook and Instagram advertising built around your service area, your offer, and the inquiries that matter to your business.

  • Business, audience, and local market analysis
  • Campaign strategy, offer, and budget planning
  • Lead forms, website, or messaging campaign setup
  • Tracking review and conversion measurement where available
  • Testing, retargeting, and ongoing optimization
  • Clear reporting and feedback on lead quality
Discuss my advertising
INCLUDED IN META ADSAD CREATIVE

Your ad creative, included

I develop the creative as part of your advertising: from concepts and copy to finished visuals and edited videos, using the materials you provide.

  • Creative angles based on customer needs
  • Ad copy and calls to action
  • Scripts for short videos and Reels
  • Ad design and video editing from your materials
  • Creative variations for testing
  • Recommendations for your profile and landing page

Part of your Meta Ads service

Ad creative is included in the management service. Scope and pricing are tailored to your business. Ad spend is paid separately, directly through your Meta ad account.

MEET YOUR MARKETER / NADYA
Nadya.

BASED IN RIGA · WORKING REMOTELY

04 / About me

Hi, I’m Nadya.
Your partner
in paid social.

I’m a performance marketer focused on Meta Ads for local businesses in the US. I connect strategy, creative, and campaign data to help you attract the right customers.

I have 5+ years of experience in digital marketing, including 3 years working with the US market, and a degree in Business & Management. My background includes managing ads, coordinating agency projects, and helping brands communicate through social media.

I work with ad budgets of different sizes: from smaller budgets of up to $1,000 to $10k, $20k, $30k, and $50k. I also take on projects with budgets above $50k on request, with the strategy and scope tailored to your business.

My work starts with your business: what you sell, who you serve, where your customers come from, and what happens after they inquire. That context shapes the offer, the creative, and the campaign.

You work directly with me, from the first conversation to campaign reviews. We look at lead quality and the path to a booking, so the discussion goes beyond clicks and impressions.

A business-first approachYour service area, capacity, and customer journey guide the strategy.
Clear decisions, backed by dataTesting, useful reporting, and regular feedback from your team.
05 / Case studies

Local businesses.
Measurable results.

Different projects, different experiences — all built on one proven approach to advertising.

Explore the results
BEAUTY SALON01
$4,505REVENUE

Hair coloring

Attract new clients for advanced hair coloring and fill open appointments.

Ad spend
$1,504
Leads
47
Cost per lead
$32
Lead-to-sale rate
36.2%
17new paying clients

Average service value: $265

MED SPA02
$9,840REVENUE

Medical aesthetics

Attract new patients for paid aesthetic treatments through an initial consultation.

Ad spend
$2,438
Leads
53
Cost per lead
$46
Lead-to-sale rate
30.2%
16new paying patients

Average treatment value: $615

LASER HAIR REMOVAL03
$9,025REVENUE

Laser hair removal

Attract new clients for laser hair removal packages with full payment upfront.

Ad spend
$1,769
Leads
61
Cost per lead
$29
Lead-to-sale rate
31.1%
19paid treatment packages

Average package value: $475

DENTAL CLINIC04
$6,930REVENUE

Teeth whitening

Generate consultation requests for professional teeth whitening and convert them into completed treatments.

Ad spend
$2,223
Leads
39
Cost per lead
$57
Lead-to-sale rate
35.9%
14paid, completed treatments

Treatment price: $495

FITNESS STUDIO05
$6,358REVENUE

Fitness

Enroll new clients in a four-week training program with coach support.

Ad spend
$1,314
Leads
73
Cost per lead
$18
Lead-to-sale rate
30.1%
22paid starter packages

Package price: $289

CLEANING COMPANY06
$5,405REVENUE

Cleaning services

Attract new customers for deep cleaning of apartments and houses within the service area.

Ad spend
$1,566
Leads
58
Cost per lead
$27
Lead-to-sale rate
39.7%
23completed, paid cleanings

Average booking value: $235

INTERIOR PAINTING07
$22,320REVENUE

Interior painting

Generate estimate requests from homeowners and convert them into paid interior painting projects.

Ad spend
$2,881
Leads
67
Cost per lead
$43
Lead-to-sale rate
13.4%
9completed, paid projects

Average project value: $2,480

CHILDREN’S LEARNING CENTER08
$4,935REVENUE

Children’s learning center

Attract parents to an introductory meeting and sell monthly packages of supplementary classes for children.

Ad spend
$1,127
Leads
49
Cost per lead
$23
Lead-to-sale rate
30.6%
15paid monthly packages

Monthly package price: $329

06 / The process

A clear plan.
From conversation to campaign.

We agree on the goal, the budget, and the customer journey before launch. Then we test, learn, and improve.

01 / UNDERSTAND

Start with your business

We discuss your services, location, capacity, goals, and any past ad campaigns. We define the customer action that matters.

02 / BUILD

Prepare the campaign

I develop the offer, messaging, and creative. We review your booking or inquiry flow and available tracking.

03 / LAUNCH

Test and optimize

I launch the campaign, compare creative and audience approaches, and adjust budget based on performance.

04 / IMPROVE

Connect leads to outcomes

We review campaign data alongside your lead feedback. We use what we learn to improve the next round of advertising.

Ready for your next local customers?

Tell me about your business, your city, and the service you want to promote. We’ll start there.

Let’s discuss your goals
07 / Before we start

Good questions.
Straight answers.

What does Meta Ads management include?

Strategy, campaign setup, ad creative, testing, optimization, and reporting. Creative concepts, ad copy, video scripts, design, and editing from your materials are included. We agree on the number of deliverables and campaign scope before starting.

How much should I spend on ads?

We plan the budget around your location, service, goals, and the amount of testing needed. My management fee and the budget paid to Meta are separate.

Do I need a website?

Not always. Depending on your offer, we can use Meta lead forms or messaging campaigns. If a website or booking page is part of the journey, I’ll review how well it supports the campaign.

Do I need to film content myself?

You provide the source materials: photos, videos, and details about your business. Video scripts, ad design, and editing your footage are included in my Meta Ads service, within the scope we agree on.

Can you guarantee a specific number of customers?

No. Results depend on demand, the offer, budget, competition, and how inquiries are handled. We agree on clear goals and evaluate actual campaign performance and lead quality.

How will we work together remotely?

We agree on communication channels and check-in times that work across time zones. You work directly with me and receive clear updates, campaign reviews, and next steps.

08 / Let’s talk

Your business.
Your goals.
Let’s make a plan.

Tell me a little about your business and where you operate. We’ll discuss your advertising goals and the right scope of work.